sustainability
initiative // 360 campaign
Brief //
Generate awareness and interest about our sustainability initiative
Considerations //
The creative will respect the Chameleon Organic Coffee Brand Guide
Keep in mind while designing that many of the deliverables will be digital-focused
Concept //
Your Coffee Gives A D@mn
Creative //
A clean, bold typeface grabs the eye while carefully placed, organic but crisp illustrations trickle down the frame – rhythmically, translating to the large number of animated digital pieces in the project scope. It is a simple, impactful design system that dances across formats with ease – maintaining hierarchy in messaging and visual balance.
Personally designed coffee bean illustrations with no hard edges – layers and texture without feeling messy.
a two-part visual system
Utilizing the farmer lifestyle photography + a graphic key visual that will carry the campaign across platforms, lending itself to animation and a memorable experience
Digital artwork – website and mobile app, suite of emails
Social posts with animation
Print across a suite of deliverables – postcards, signage, posters
Retail displays and any other situational client requests
