fall menu drop
360 campaign
Brief //
Stir excitement over our upcoming seasonal menu drop – featuring crisp an delicious autumn beverages
Considerations //
The creative will respect the Starbucks Brand Guide – as always – the juicy addition is the Starbucks Seasonal Style Guide, established and considered a reference point – the artwork should be cohesive with this guide, as it is quite literally the key to consistency when it is the thread between multiple unrelated agencies carrying out a multitude of executions – retail signage and mobile app and website and social posts and the bus stop ad and the email in your Inbox.
Concept //
Fall Forward
Creative //
Knowing we need to stay within the realm of geometric shapes, I drop in triangles and decide they are arrows – gradient filled, arranged, and stacked with intention – not only for meticulous visual balance, but to depict an optimistic sense of movement – forward, upward, ahead – we are romanticizing fall, leaning into it – getting lost in a world of dreamlike galaxies and warm jewel tones where our Pumpkin Spice tastes twice as nice.
The typefaces stay within the Starbucks kit, and there are only two utilized. The use case does have flexibility, which I take full advantage of to feature our headlines in perfect harmony with the world we have created.
a visual system that flexes a latte
Digital artwork – website and mobile app, suite of emails
Social posts with animation
Print across a suite of deliverables – postcards, signage, posters
Retail displays and any other situational client requests
