Black and white logo of a woman with long wavy hair, a star above her head, surrounded by the text 'We Proudly Serve'.

HOLIDAY menu drop

360 campaign

The challenge  //

Get us hyped about upcoming holiday menu drop to excite consumers about the holiday season and the iconic Starbucks beverages that make it magical.

The concept  //

It’s holiday glow time

the creative  //

I utilized semi-ambiguous, retro holiday shapes and jewel tones to celebrate the holiday season in a universal, uncomplicated fashion.

Deliverables

  • Suite of member emails

  • Suite of social posts

  • Suite of print materials //
    postcards, publication ads, posters, outdoor signage

  • In-store displays and menu artwork

This page paints a picture of how this look-and-feel flexed artfully and seamlessly across digital & print. With that said, you are seeing a small fraction of the total pieces created.