sustainability

initiative // 360 campaign

brief //

Lead the campaign around our sustainability initiative

concept //

Crafted by farmers

creative //

With some of the design already established by the brand team, I built on it by utilizing the trusty Starbucks green palette – and prioritizing highly stylized, human-forward photography – from a shoot at the actual coffee farms, of course.

Deliverables

Suite of member emails
Suite of social posts
Suite of print materials //
postcards, publication ads, posters, outdoor signage
In-store displays and menu artwork

This page paints a picture of how this look-and-feel flexed artfully and seamlessly across digital & print. With that said, you are seeing a small fraction of the total pieces created.